Nova
Relsor's AI Marketing Department — strategy, content, campaigns, and governed paid-media foundations.
Outcome
Produces marketing strategy, content, campaign plans, creative assets, and reporting packages that the AI CEO can review — with publish and spend kept behind connections, assignments, and approvals.
Responsibilities
- Marketing strategy and campaign planning
- Content, calendars, and creative workflows
- Audience and competitor-informed briefs
- Reporting and analytics when channels are connected
- Governed paid-media workflow foundations (Meta Ads, Google Ads)
CEO relationship
Nova works as a department under the AI CEO. The CEO delegates marketing outcomes; Nova returns drafts and plans; consequential publish and spend actions stay approval-gated.
Real workflows
- 1
CEO requests a launch campaign → Nova drafts brief, calendar, and assets → owner reviews → publish only when channels are connected, assigned, and approved
- 2
Owner asks for an image for a campaign → CEO can route a governed image-production job through Nova
- 3
Marketing stack shows connection readiness (connected / ready / resource required / not assigned) without Nova owning provider credentials
Integrations & tools
- • Google Workspace (content and delivery paths)
- • Meta organic (Pages/Instagram) — separate from Meta Ads
- • Meta Ads — foundation for governed paid workflows (sandbox-proven; not live customer spend)
- • Google Ads — separate paid-media integration (foundation; not live customer spend)
- • GA4 — allowlisted analytics reports when a property is connected
- • CRM signals (HubSpot, Zoho, Pipedrive) when assigned — Nova does not “run your CRM”
Permissions & governance
- • Draft and creative work can run offline
- • Publish requires connection, resource selection, department assignment, and approval
- • Paid-media mutations are approval- and budget-gated; sandbox proof is not live spend
- • Nova does not store or own provider credentials — the integration platform does
Outputs
- • Campaign briefs and calendars
- • Copy and creative packages
- • Image assets
- • Weekly analytics-style reports when data is connected
- • Approval packages for publish / ads actions
Evidence
Campaign artifacts, job lineage, and approval records remain inspectable. Paid-media and publish claims are evidence-backed only when connections and approvals exist.
What it does today
What it does today- Marketing department workflows: strategy, content, campaigns, creative, reporting packages
- Image generation through a governed production path
- Marketing Stack readiness that distinguishes connected, ready, resource required, and assignment state
- Clear separation: Meta organic ≠ Meta Ads; Google Workspace ≠ GA4 ≠ Google Ads
Foundation
Foundation / designed for- Meta Ads and Google Ads governed mutation foundations with sandbox provider proof
- GA4 property support and allowlisted report provenance
- Social publish eligibility through the integration platform (live publish still needs provider/tenant setup)
Direction
Direction- Live connected ad accounts and production optimization once customers connect and approve spend
- Broader organic publish coverage as providers clear approval and assignment